Legal Draft beer Co.
Branding // Packaging // Website // Point of Sale // Photography // Social Media // Email Marketing // Merchandise
My journey working with Legal Draft Beer Co. began well, over a beer naturally with co-owner Greg discussing name ideas. I was fortunate to be on board from the beginning working through brand visioning and strategy. I was acting Creative Director for their brand executing everything from beer cans to social media. My work on their packaging received a Gold ADDY at the Fort Worth American Advertising Awards.
Prior to the series of cans shown above, the core lineup can designs were more heavily illustrated and whimsical. I loved exploring the beer themes through illustration with this initial series that most of the market recalls as the Legal Draft can artwork.
